From Netflix to Disney+, streaming services are using Facebook and YouTube to grow their audience. According to a Tubular Labs report, more streaming services are using social video as “core marketing channels” as the market continues to grow. Netflix has the most “owned and earned views” on YouTube for the first half of 2020 with its videos reaching 2.1 billion more views than last year. Overall, when it comes to YouTube content strategies, streaming services are taking different approaches: Disney+ double downed on movie scene compilations, while Quibi ran more commercials. Meanwhile, Netflix and Amazon Prime Video grew their reach with a mix of trailers, music videos, and comedy show clips. On Facebook, views for SVODs are at an all-time high with a 66% increase in owned and earned views. Netflix saw a 54% growth, while Hulu had 270 million more views during the first half of 2020 compared to 2019. (Tubefilter)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
