But livestreaming retail is picking up, and luxury brands are tapping into the market. The future of shopping is being created right now, and shopping through livestreams is being increasingly experimented with. Luxury e-trailer Moda Operandi, known for hosting intimate designer trunk shows and in-person private showroom visits, was forced to pause their events due to COVID, and they’ve instead pivoted to reaching consumers online. The brand is now debuting Moda Live, a new “video shopping” feature with half hour livestreams hosted by designers, like Johanna Ortiz, who will be showing off their latest clothing lines and collections. Viewers will be able to purchase products on screen, and similar to Instagram Live, they can interact and leave comments on the livestream. (Vogue Business)
