JanSport is “doubling down” on their commitment to support Gen Z’s mental health. 

JanSport is “doubling down” on their commitment to support Gen Z’s mental health. We told you that JanSport was one of the brands to talk about mental health during the pandemic with their #LightenTheLoad campaign through Instagram Live sessions with mental health experts and influencers. Now, they’re introducing a second phase, which includes a film series starring real people focusing on normalizing and destigmatizing conversations about anxiety, depression, and other mental health issues young people face today. (PRNewswire, Mobile Marketer)