Burger King is jumping into the TikTok dance challenge marketing trend. The brand teamed up with TikTok to create the Whopper Dance challenge, which asks users to imitate dance moves (that represent Whopper orders) in exchange for a unique code for a $1 Whopper. Multiple popular TikTok creators, including Nathan Davis Jr. and Loren Gray, have posted #WhopperDance videos on their personal pages, and according to the app’s metrics, the hashtag already has 22.1M views. (Based on the success of previous promoted dance challenges, we’d guess you’ll be seeing the hashtag on our Viral List this week.) (Adweek)
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