More brands are making Juneteenth an official paid holiday. Nike, Target, JCPenney, TikTok, Spotify, Twitter and other companies are making Juneteeth—June 19th, the date marking the effective end of slavery—an annual company holiday to “better commemorate and celebrate Black history and culture.” Many companies are encouraging employees to take the time to educate themselves on racism, take action against it, or reflect “on how to make change.” YPulse found that young consumers want brands to support Black Lives Matter, and according to some experts, companies acknowledging the holiday is a “good first step.” (CNN, CNET, Bloomberg)
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