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Apparel brands have spoken out against racism—but many young consumers don’t think it is enough. 

Jun 05 2020

Apparel brands have spoken out against racism—but many young consumers don’t think it is enough. The week after the nationwide protests began, Nike came out with an ad that flipped its popular slogan and included directives like “Don’t sit back and be silent”—and competitor Adidas even showed support by retweeting their statement. Countless other fashion, beauty, and retail brands, including Reebok, Gucci, Valentino, and L’Oreal have followed suit with their own statements. But many of these brands have faced criticism for not backing up their sentiments and posts with donations or “concrete anti-racism actions”—and when brands have a history of racist actions, they’re being called out for insincerity. (WSJ, Mashable)