ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

The COVID crisis has pushed brands to connect digitally. 

The COVID crisis has pushed brands to connect digitally. With retail locations still closed, brands have pivoted quickly to emphasizing mobile technology and digital appointments to keep their businesses running. Sarah Akram Skincare offers virtual consultations to clients using Instagram Live for assessments, while shapewear brand Shapermint has shifted to virtual interactions with customers by live streaming home exercises, yoga sessions, meditations, and tips on working from home while taking care of kids. It’s likely that because of the pandemic retailers are “now going to adopt mobile technology at a faster pace than before.” (Marketing Dive)