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Levi’s and other brands are finding early success selling products on TikTok. 

Apr 22 2020

Levi’s and other brands are finding early success selling products on TikTok. With retail locations closed during the pandemic, fashion brands are finding ways to reach shoppers during this time—and the Gen Z-loved app could help them stay afloat. Levi’s is one of the select brands chosen as a TikTok partner to beta test the app’s upcoming “Shop Now” feature—and they’re reporting high engagement and increased site traffic. To drive that traffic, they partnered with various TikTok influencers who used the brand’s laser-powered 3-D customization technology to design their own denim. While the project began pre-pandemic, its launch coinciding with quarantine likely helped draw views on TikTok as well. (Business Insider, TechCrunch)