Many influencers have shifted their content to focus on Coronavirus. As health officials have repeatedly stressed that Millennials are key to stopping the spread of COVID-19, more influencer marketing agencies are trying to inform young consumers about the pandemic. California-based Xomad started a campaign partnering with “hundreds” of influencers in Los Angeles to spread positive messages of connectivity, with plans to expand to other cities. NYC-based agency Obvious.ly launched #ObviouslyForGood, emphasizing sharing information from the WHO, and influencers posted custom graphics to their Stories linking to nonprofit sites to make donations. (CNBC)
