Nike is designing medical supplies and saluting those who are staying active in quarantine. The brand—already a favorite of young consumers pre-COVID—is continuing to show they care by partnering with the Oregon Health & Science University to design much-needed protective gear for area hospitals. This week, they also continued their “Play for the World” campaign with an ad that features star athletes and regular people all staying fit at home, elevating social distancing to collective heroism. The effort also includes online workouts from Nike trainers and an interactive virtual competition. (Business Journal, Adweek)
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