Streaming services get a boost because of Coronavirus quarantines, but ad sales aren’t. We found that COVID-19 was already impacting young viewers’ media consumption as they turn to online streaming services like YouTube and Netflix for entertainment. According to video tech company Wurl, Inc., streaming time went up 12% last week compared to the previous week. Despite the increase, the demand for advertisers is falling as the economy is coming to a sudden halt. However, a report from Integral Ad Science found that some viewers are feeling fatigued from the overload of streaming services—and 76% of consumers said they would be willing to view ads on these networks to watch free content. (WSJ, Vox, Marketing Dive)
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