Influencers are turning their online brands into real life fashion and beauty lines. A third of 13-37-year-old females tell YPulse they’ve tried a new style or fashion after learning about it from an online celebrity. It’s no wonder that more lifestyle bloggers—mostly Millennial women—have started pivoting away from just influencer marketing and are selling their own product lines. While some are creating indie brands, others have turned to retailers like Nordstrom and Revolve to launch products—which sometimes turn those influencers into household names. (Fashionista)
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