Carl’s Jr. and Hardee’s want young consumers to take a break from adulting with burgers, “without guilt or consequence.”

Carl’s Jr. and Hardee’s want young consumers to take a break from adulting with burgers, “without guilt or consequence.” Dealing with real-life responsibilities gets stressful, and Carl’s Jr and Hardee’s want to help make young adults feel better with their “Feed Your Happy” campaign, which presents their newest burger as the “ultimate escape from the trials of everyday adulting.” According to the director behind the campaign, while grain bowls may be a more responsible lunch choice, they don’t “make you feel better when you’re paying bills and having lower back problems” the way a big, cheesy burger does. (Thrillist)