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Boozy online ads are causing a stir due to underage consumers.

Feb 04 2020

Boozy online ads are causing a stir due to underage consumers. According to a study from Academic Pediatrics, 87% of 12-to-17-year-olds have seen internet alcohol marketing. While the ads aren’t specifically targeted toward children, it’s harder to crack down on them online—especially because of lax age controls and the use of influencers in ads. Some are especially worried about influencers since most of their followers are underage. While Instagram allows influencers to age-restrict their accounts, individual posts can’t be restricted just yet. (WSJ)