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“Relatable” YouTubers are quitting their traditional jobs to become full-time influencers—but not all viewers are on board.

Jan 29 2020

“Relatable” YouTubers are quitting their traditional jobs to become full-time influencers—but not all viewers are on board. While some high-profile influencers are known for their multi-million dollar houses or Met Ball looks, most YouTubers build followings for being relatable, regular people sharing their everyday lives. But what happens when those who got popular for vlogging their everyday college and work experiences decide to quit their jobs? While some fans have called creators aspirational for making influencing a full-time gig, other followers are disappointed since they can no longer relate to them. The transition also holds difficulties for influencers as they adjust their content, struggle with isolation, and become financially dependent on fluctuating algorithms. (Mashable)