College admissions officers are watching applicants’ social profiles. According to Kaplan Test Prep, 36% of officers looked at applicants’ profiles on platforms like Facebook, Instagram, Twitter, and YouTube to learn more about them—up from 25% last year. The trend is currently on an upswing, despite having been on the decline three years prior. While Kaplan’s director warns students to “remain careful and strategic” about what they share online, 70% of applicants report being OK with colleges viewing their profiles. (Adweek)
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