ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Millennials are skipping the doctor and Googling their illnesses instead. 

Millennials are skipping the doctor and Googling their illnesses instead. According to health plan comparison site HealthPocket, 79% of 20-35-year-olds search the internet for information about their symptoms before making a doctor’s appointment, and 45% would be willing to try telemedicine rather than going to see a doctor in person. YPulse research has also found that young consumers are more likely to turn to online articles than health experts for health information. (Yahoo Finance)