Instagram influencer marketing jumped 48% this year. According to a Klear study, the number of sponsored posts on the platform rose 48% to more than 3 million this year. Instagram Stories’ popularity grew as well, with influencer posts growing to 20% to an average of 3.6 per day with beauty the most popular product category mentioned in Stories, making up 25% of sponsored posts. YPulse found that 52% of 13-37-year-olds say they’re more likely to buy a product if it was recommended by their favorite online celebrity. Meanwhile, some are predicting virtual influencers will go mainstream in 2020. (Retail Dive, Business Cloud)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
