ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

For teens, eyeshadow palettes have become a status symbol and a major holiday wishlist item.

For teens, eyeshadow palettes have become a status symbol and a major holiday wishlist item. Palettes, and beauty products in general, are one of the most wanted gifts for young people during the holidays. Young fans willingly wait in long lines just to be the first one to get newly released palettes, especially collaborations between beauty brands and influencers like James Charles, to show loyalty and support for their favorite YouTubers. YPulse has found that 84% of young people trust online celebrities on the topic of makeup and beauty products. (NYT)