Brands expect influencers to post more holiday content, earlier than ever. With 20% of retail sales occurring between November and December, companies are feeling the pressure—and so are influencers. Marketers will spend up to $8.2 billion on influencers this year, and they’re pushing to get their content out earlier than ever, bringing the ”holiday ad creep” to social media. Some brands started their holiday posts in October, and influencers report being deluged with sponsored post requests. (WSJ)
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