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Millennial women may the future of motorcycles.

Nov 21 2019

Millennial women may the future of motorcycles. According to the Motorcycle Industry Council, one in five motorcycle owners in the U.S. are femaletwice as many as a decade ago. Bikes are becoming smaller, less expensive, and easier to handle, and social media has made it easier for female riders to connect and form communities. Harley-Davidson has their eyes set on the demographic, as male Boomers age out of the market and the industry struggles to replace them. (Marketplace)