Millennial women may the future of motorcycles. According to the Motorcycle Industry Council, one in five motorcycle owners in the U.S. are female—twice as many as a decade ago. Bikes are becoming smaller, less expensive, and easier to handle, and social media has made it easier for female riders to connect and form communities. Harley-Davidson has their eyes set on the demographic, as male Boomers age out of the market and the industry struggles to replace them. (Marketplace)
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