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Instagram is testing a new editing tool that imitates TikTok’s best features.

Nov 13 2019

Instagram is testing a new editing tool that imitates TikTok’s best features. The video-remix feature Reels, which is being tested in Brazil, will let users create 15-second videos and set them to music, which can be shared on Stories or a new “Top Reels” section of the Explore tab. Facebook’s attempt at a TikTok clone, Lasso, was built from scratch and marketed as a standalone product. But Instagram is hoping to steal from TikTok’s success by offering these tolls to an established user base—and  has had success borrowing features from competitors in the past. (TechCrunch, The Verge)