Gen Z wants more diversity in their advertising. According to a Facebook-commissioned study, only 45% feel represented in the ads they see when it comes to diversity, and 71% want to see more. The same study found that 77% feel more positively toward brands that promote gender equality on social media, with Facebook reporting: “These digital-savvy, younger consumers tend to deeply value inclusivity, community and building a better world.” Gen Z is estimated to influence $143 billion in spending in the U.S. alone, according to Barkley, so aligning with their desires is beneficial. (Adweek)
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