ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Burberry has launched their first-ever online game, after finding a “huge appetite” for gaming among younger shoppers. 

Burberry has launched their first-ever online game, after finding a “huge appetite” for gaming among younger shoppers. The objective of the reportedly addictive game, B Bounce, is to get a Burberry-wearing deer to the moon. Extra speed can be gained by collecting the label’s logos and drones along the way, and prizes for playing include GIFs and Burberry coats. The company is just one of the many brands using gaming to appeal to Gen Z and Millennials, and YPulse’s research on gaming found that 38% of 13-36-year-olds play video games on a computer, and 63% play mobile games weekly. (Harper’s Baazar)