Netflix plans to borrow $2 billion for new content, as the streaming wars ramp up. With Disney+ and Apple+ about to launch, Netflix announced this week that it will borrow $2 billion to fund new content. The brand’s content budget for 2019 is projected to be $15 billion, up from $12 billion in 2018. Rivals are taking (buying) back the comfort shows that Millennials and Gen Z love to binge, and more than ever Netflix is banking on originals to keep and win subscribers. (Forbes)
