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In an age of uncertainty, Millennials are making astrology popular again.

Oct 23 2019

In an age of uncertainty, Millennials are making astrology popular again. YPulse’s Practical Magic research found that 30% of young consumers read their horoscopes, and many see the supernatural as a fun escape. Astrology hasn’t been this popular since the ‘70s. Now, Millennial astrologists are selling online courses, striking up brand partnerships, writing books, and starting businesses. Co-star, the daily horoscope app that launched in 2017, has been downloaded six million times. The decline of organized religion, rise of economic instability, and political upheaval are all being credited for its resurgence. (The New Yorker)

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