ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

So it shouldn’t be too big of a surprise that Gen Z could spend more on rent than any previous generation. 

So it shouldn’t be too big of a surprise that Gen Z could spend more on rent than any previous generation. Zillow-owned site Hotpads analyzed government data to report that renters born in 2002 “can expect” to spend $226,000 on rent in their lifetime, which is about $24,000 more than Millennials, and $77,000 more than Gen X. They also predict that the generation will rent for an average of 11 years before buying a house—though of course, “there are a lot of unknowns about how the American economy will evolve over the coming decades as Generation Z grows into adulthood.” (PR NewswireForbes)