Millennials are going straight from White Claw summer to White Claw Halloween. Lingerie brand Yandy (known for their controversial pop-culture costumes) is capitalizing on hard seltzer’s popularity surge with a “sexy” White Claw can costume, which features a clear copy of the brand’s logo and the slogan “Party Hard.” Yandy reports that the “Hard Outlaw” costume’s initial run sold out in a week. According to YPulse’s recent Halloween survey, 31% of 18-24-year-old females who plan to dress up want to have a sexy costume, and 26% want to have a funny one. (Business Insider)
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