Gen Z & Millennials are tuning into Twitch for so much more than gaming. Twitch is the go-to platform for esports and gaming content, but their reach goes way beyond that. They have livestreams of everything from “ASMR” to “crafting,” their deals with the NBA and NFL bring sports to the platform, and in their version of American Idol (called Stream Star), one winner takes home $20,000 and a record deal. Twitch even won an Emmy for outstanding innovation in interactive media for their live Sci-fi show Artificial. (NYT)
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