Brat TV’s slate of YouTube shows could be the future of Gen Z TV.The production company’s 15 series bring in about 13 million unique viewers, who watch the content for a combined five billion minutes. Meanwhile, their social following boomed by 65% year-over-year, thanks to the influence of their already-famous stars, who include the likes of Mackenzie Ziegler and Annie LeBlank. Plus, while the episodic shows mirror TV in their structure, they’re made for a fraction of the price: about $3,500 per minute compared to some traditional shows’ $25,000. (Fast Company)
