The North Face’s giant new store blends sustainability and Experiencification.The brand wants cause-conscious young consumers to know that they’re a “purpose-and values-led company,” as one exec puts it, so they filled the 8,000 square foot space with iconic products and the stories of the historic explorers that wore them. The store offers online pick-up, personal styling, community events, recycling services, and an area where shoppers can chill called The Campfire. It’s just the beginning of North Face’s global overhaul. (Glossy, Retail Dive)
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