Nike is joining the rental economy with a shoe subscription service for kids.

Nike is joining the rental economy with a shoe subscription service for kids. Starting at $20 per month, Nike Adventure Club will send a new pair of kicks every 90 days, keeping up with kids’ ever-changing size. For the mini-hypebeasts out there, parents can scale up to six or twelve pairs a year. The service’s sustainability will also be a boon for zero waste-minded young parents: returned shoes will either be donated or upcycled, depending on their condition. (TechCrunch)