Bumble is sponsoring an all-female Fortnite team to show that esports isn’t just for guys. Following in Sephora’s footsteps, the dating app has teamed up with esports organization Gen.G to create the first-of-its-kind team and become the exclusive partner of Twitch influencer, KittyPlays. Bumble’s VP of marketing explains that they want to “support the women building incredible communities in gaming,” which they’re also doing by adding a “gaming” tag to the app that helps users find fellow female gamers—an often overlooked demo. (CNBC)
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