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Big beer is betting on cannabis to bring back young consumers—but are their hopes too high?

Aug 06 2019

Big beer is betting on cannabis to bring back young consumers—but are their hopes too high? Molson Coors, Anheuser-Busch InBev, Heineken, and Constellation Brands have all made inroads into marijuana-infused drinks. In fact, Molson Coors’ CEO thinks they’ll make up as much as 30% of weed sales, up from their current two-to-three percent share. Only time will tell if consumers really want to drink their weed, but our Cannabis Infusion trend report shows a budding interest in both THC and CBD-infused beverages. (The Verge)