Big beer is betting on cannabis to bring back young consumers—but are their hopes too high? Molson Coors, Anheuser-Busch InBev, Heineken, and Constellation Brands have all made inroads into marijuana-infused drinks. In fact, Molson Coors’ CEO thinks they’ll make up as much as 30% of weed sales, up from their current two-to-three percent share. Only time will tell if consumers really want to drink their weed, but our Cannabis Infusion trend report shows a budding interest in both THC and CBD-infused beverages. (The Verge)
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