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Playboy’s Millennial rebrand is “newer, woke-er, [and] more inclusive.”

Aug 05 2019

Playboy’s Millennial rebrand is “newer, woke-er, [and] more inclusive.” The publication nixed nudity, then brought it back, and is now an ad-free glossy magazine with a focus on fluid sexuality and consent. A leadership team of four women and one openly gay male is subverting “the Playboy gaze” for the Genreless Generation. Females are shot by other females, activists grace the front cover, and their CMO sums up that, “the era of fuzzy dice and mud flaps is over.” (NYT)