Tim Hortons is getting an Instagrammable makeover for Gen Z & Millennials.The coffee chain’s “innovation café” is experimenting with nitro coffee, trendy donuts, and upscale décor to attract a younger demographic than their current consumer. If the overhaul is a success (and so far, it’s had a positive reception), a larger rollout is likely. But don’t worry, their classic drip coffee and Timbits aren’t going anywhere. (Global News)
