ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Sparkling water is the “drink of summer 2019”—thanks to health-conscious Millennials.

Sparkling water is the “drink of summer 2019”—thanks to health-conscious Millennials. Adding some bubbles to water has created an industry that’s seeing double-digit growth as countless indie and major brands try to mimic La Croix’s cult success (which isn’t fizzling out anytime soon, by the way). Plus, 21-and-over Millennials are clamoring for spiked seltzers like White Claw, looking to replace alcoholic options that are laden with sugar and carbs. (Business InsiderNYT)