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Axe and Marvel have teamed up to target young comic lovers.

Jul 17 2019

Axe and Marvel have teamed up to target young comic lovers. A new squad of superheroes is here to rep the personal care brand’s “Ice Chill” line; they’re called The Fresh-Men, they have a connection to Black Panther, and their super power is “stay[ing] chill.” To share their adventures, Axe is dropping a Spotify mixtape and releasing a five-part series of videos featuring rapper SuperDuperKyle—who ComicCon attendees will have a chance to meet IRL while snagging a limited-run copy of the print book. (Marketing Dive)