An aperitif made for moderate-drinking Millennials wants to replace the Aperol Spritz.

An aperitif made for moderate-drinking Millennials wants to replace the Aperol Spritz. The famously derided-by-drink-critics Aperol Spritz rose to fame thanks to a savvy marketing scheme and a low-alcohol, summery flavor profile. Startup Haus is betting that it’s just the beginning. Like a Warby Parker but for aperitifs, they’re selling step-up-from-Aperol concoctions online. In person, the drinks won’t be found at liquor stores but rather at social clubs and coworking spaces. (Fast Company, TechCrunch)