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Beauty fans will now be able to try on their vlogger’s favorite makeup via YouTube AR filters.

Beauty fans will now be able to try on their vlogger’s favorite makeup via YouTube AR filters. The new AR Beauty Try-On tool will let viewers of beauty videos virtually test products while a tutorial is playing—and then click to buy it immediately. Influencers will be able to promote specific brands with the Try-On, and Google predicts it will be more “effective in driving purchase decisions.” The feature continues the beauty industry’s love affair with augmented reality. (Mashable)