Alchemy 43 is turning “micro-treatments” like Botox into Instagrammable experiences.

Alchemy 43 is turning “micro-treatments” like Botox into Instagrammable experiences. At their treatment facilities, you’ll find the trademark décor of Millennial-friendly stores and restaurants—neon signs with cursive sayings, succulents, and pops of bright color. They have a hashtag (#A43life) to encourage results posts, a membership program, and brand ambassadors called Alchemy Agents—all to encourage young consumers to see non-invasive procedures as NBD. (The Cut)