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Amazon’s new “Shazaam for fashion” feature turns the whole world into a catalog.

Amazon’s new “Shazaam for fashion” feature turns the whole world into a catalog. Young consumers can upload an image or screenshot to Amazon’s StyleSnap and it will recommend similar products for purchase. Similar tools are already employed by the likes of ASOS, Wayfair, and Target, so young shoppers now have a litany of ways to find easily shop whatever they see in a magazine, TV show, online blog, or even real life. We found in our Shoppability report that 66% of Gen Z & Millennials are interested in snap to shop apps like this. (Business Insider)

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