Brands are recruiting college students to be influencers. Whether to bring in some revenue or to build out their resumes, more college-goers are teaming up with brands to influence their friends and followers’ purchase decisions. Victoria’s Secret and Rent the Runway both have popular, unpaid programs that let ambassadors score free products and attend events in exchange for promotional posts. Other up-and-coming influencers are taking the lead on their own, pitching their college connections to brands for one-off deals. (Fashionista)
