New Balance wants teens to send customizable avatars to each other. The athletic brand teamed up with Genies to debut its new Fresh Foam Roav collection via digital avatars because “younger consumers are constantly on their phones.” After downloading the app, customers can personalize their avatars’ appearance and dress them in all-things-New Balance. The avatar will then be available in their keyboard with emoji-like emotions for sending to friends. (Glossy)
