Can Harry’s work their Millennial magic on fading personal care brands? The brand that “made shaving cool” was acquired by Edgewell Personal Care this month, and now its founders are tasked with “reviving” labels like Schick, Banana Boat, and Hawaiian Tropic. While Harry’s is a smaller brand, its sales have been on the rise and pose a direct threat to mainstay companies, as we found in our Brand Report. Meanwhile, Edgewell’s more traditional brands have stagnated or faltered, so purchasing the direct-to-consumer disruptor is partly to shake things up company-wide. (Business of Fashion)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
