A small-time TikTok influencer is the reason why Lil Nas X’s “Old Town Road” topped the charts. Lil Nas X had about 3,000 Soundcloud followers when NiceMichael turned his song into a TikTok clip (with the artist’s permission); after that video and countless others went viral, “Old Town Road” became a record-breaking, genre-bending hitand Lil Nas X landed major record deals. Now, NiceMichael is charging rappers for his TikTok videos, changing the way music is discovered and how influencers make money. (Rolling Stone)
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