Taco Bell is opening a hotel for brand fans that want to “Live Más” 24/7. Retailers like West Elm, media companies like Cartoon Network, and even the gym Equinox have all built branded hotels, and now fast food chains are getting in on the experiential trend. A “Tacoasis in the desert” will open for a limited time this summer in California, and the stay comes complete with “a Taco Bell twist” on everything from breakfast to cocktails and room décor—even a salon. (E! News, Adweek)
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