While most media companies stake their fate on SVODs, Viacom is getting creative to stem sliding profits.

While most media companies stake their fate on SVODs, Viacom is getting creative to stem sliding profits. As the Post-TV Gen continues to cut (or never connect) the cord, second quarter revenues fell 6% year-over-year for the media giant best known for youth-focused networks like Nickelodeon and MTV. Looking ahead, they’re sticking to niche streamers like Noggin, scaling their ad-supported Pluto TV service, and instead of prioritizing original content (ahem, Netflix), they’re licensing and producing series for others, like Hulu’s Pen15. (Business Insider)