The hottest streetwear drop could be a reusable Evian water bottle. Designer Virgil Abloh has teamed up with Evian to create a limited-edition glass bottle that appeals to cause-conscious young consumers seeking zero-waste solutions. The “rainbow-dotted” design will be part of an undoubtedly Instagrammable rainbow-themed pop-up where just 10 signed bottles and 40 others will be available on a first-come, first-serve basis—a typical streetwear move that should up the item’s rarity and re-sell price. (Nylon)
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