Obé is bringing boutique fitness to young wellness enthusiasts’ living rooms.

Obé is bringing boutique fitness to young wellness enthusiasts’ living rooms. Six in ten of the subscription service’s members are 25-44-year-old females, who tune in to live classes with a social media-friendly aesthetic, featuring neon lights that follow the workout’s rhythm and co-branded apparel from cult favorites like Outdoor Voices. Members can sign up for classes in the app (and get live shout outs during their workouts) and engage outside classes via the 2,500 member-strong Obé Fam Facebook group. (Fast Company)